PVH Europe HQ l MVSA Architects Amsterdam I Netherlands I 2016
A landmark building for two famous fashion designers celebrates Amsterdam’s fresh creative energy and references the city’s rich maritime history.
In designing a new HQ for two famous fashion brands, we were inspired by the waterfront location. The former port turned creative hub shares the IJ with two contemporary landmark buildings: the EYE film museum and Muziekgebouw aan ‘t IJ. We realised that our own building could complete a stunning architectural triangle. Doubling the usual permitted height gave our building a commanding presence. Its oblique lines create dynamism, while gracefully suggesting the form of a ship. Gleaming white aluminium and steel add to the maritime effect. We embraced the water on three sides by adding a huge layered terrace and grand entrance â€“ a wonderful welcome for visiting clients. Above, balconies, roof terraces and glass maintain the transparency and offer spectacular views from each of the 12 floors.
Amsterdam, once the heart of a trading empire, is now enthusiastically cultivating its status as a creative capital. PVH Europe HQ is located in Houthavens, one of city’s newest creative hotspots. With a long history as a port behind it, it now attracts creative companies of all kinds, including advertising, design and media agencies, and â€“ of course â€“ fashion brands. The old waterfront area has a fresh importance. Our PVH Europe HQ building embodies this fresh creative energy.
At twice the height normally permitted by local zoning laws, the headquarters beautifully anchors the site and gives the Houthavens area its own iconic building. Inside, it provides an equally impressive environment for the celebrated brands to present their products. The 12 floors contain over 12,000 m2 of sleekly detailed showrooms and workspaces, designed by Dan O’Kelly Studio, PVH Creative Services and MVSA Architects.
From top to bottom, the building fills the company’s practical needs: on the roof is a high-impact terrace that’s perfect for entertaining, while underground there are parking spaces for 150 cars.