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New Shoebaloo flagship store Koningsplein

Press release

The new Shoebaloo flagshop store on the Koningsplein in Amsterdam opened Wednesday November 27th.

The high-end shoe retailer with their luxury and premium brands of shoes and accessories has the gutsy tradition to commission every new store to be an eyecatcher. The Koningsplein flagship store is no exception, but on the contrary:  a proof of this ambition. MVSA Architects was responsible for the futuristic design and delivered nothing less than a new icon.

Specially for the opening Shoebaloo launched the Celebration Editions, in collaboration with the world’s most prestigious fashion houses. The Celebration Editions have each been Shoebaloo-customized by employing the recognizable blue color.


New Shoebaloo flagship store Koningsplein