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Presenting our Ahrend 1200 table to the world was the task of our stand at Kortrijk. To convey the essence of the piece, we emphasised two elements of the design: light, and the translucent effect of the table’s top. In the darkened space, our table glowed with colour and seemed to float, achieving an impressively theatrical effect.

Location
Kortrijk

Client
Ahrend

Solutions
Product design

Dark glamour

In the dark space, reflective materials gleamed seductively. Fluid metallic curtains created a light reflecting membrane that usefully divided the stand and also provided an element of interaction for visitors as they touched and moved it. Perforated black metal was used to clad the walls. The translucent polycarbonate material of the table’s top was repeated in the side walls of the furniture elements and the back wall of the bar, which was softly illuminated from the rears.

Spotlight on the product

It was a challenge to create the right level of lighting: low enough that attention was totally focused on the illuminated table, yet not so dark that the space deterred visitors. In getting it right we succeeded in establishing a low-key yet captivating environment, one in which our table could be discovered and experienced at its most magical.

Project credits

  • Project title
  • Ahrend stand
  • Solutions
  • Product design
  • Expertise
  • Product design
  • Status
  • Completed
  • Country
  • Belgium
  • City
  • Kortrijk
  • Start project
  • 2004
  • Client
  • Ahrend

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