Project information

  • Project title

    Shoebaloo furniture

  • Project completion


  • Building surface

  • Client

White wonders

Completed in polyester finished in high-gloss white, our shiny seating elements and checkout counter for Shoebaloo’s PC Hooftstraat store were initially based on egg-shaped volumes. The seating elements have soft leather seats that are carefully shaped so as not to interrupt the fluid forms. The cash desk consists of two egg-shaped volumes, one placed above the other and off the floor creating a gravity-defying feeling. The volumes of this counter are sliced in various places to accommodate the till and other essential items.


New and improved

Our furniture concept for this store underwent an interesting evolution. The shop proved so successful that more seating became necessary. We therefore came up with a new element, a dynamic boomerang-shaped seat that replaced the two earlier egg-shaped ones. A new checkout counter mirrors the boomerang shape and completes the uninterrupted aesthetic. It is designed to function perfectly while occupying as little space as possible, at the same time harmonizing with the overall design scheme.

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