Redefining shopping for the age of the internet means transforming a functional activity into a thrilling experience. To meet the changing aspirations of consumers, shopping destinations now need to offer eating, entertainment, excitement, relaxation and more: the challenge is how to unify this offering. For our reworking of Westfield Mall of the Netherlands, our solution was inspired by a silk shawl, smoothly draped over the body like a second skin. Just as a shawl can pull an outfit together, our sleek design unifies formerly scattered buildings with its beautiful draped façade.
