Architecture Masterprize - Winner in Interior Design / Retail - Shoebaloo

Our design for the Shoebaloo store at the P.C. Hooft in Amsterdam has been awarded the first prize for Interior Design/Retail in the Architecture Masterprize

The shoe store offers a unique customer experience. As only store on the ultrachic PC Hooftstraat with no shop window, it draws with eye-catching dark veins and unique green ‘eyes’ in a spectacular mirrored pattern of the three-coloured natural stone shopfront, passers-by inside, walking through a gateway to a golden experience.
Inside they notice, when moving around, the background changing, constantly throwing fresh focus onto the all-important product, on seemingly floating shelves. The walls change with every step they take, coruscating somewhere in the spectrum of light, dark and gold.