©Wileke Machiels

The future of retail

Westfield Mall is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the Randstad, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central to this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so we sat down with every retailer to create a unique experience within the Mall.

The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace&Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Varying from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere so desired by consumers. A modern reinterpretation of a classic shopping street.

©Wileke Machiels

Craftsmanship, taste and experience

The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B offer. The brand new Eat Theater features a mix of local and well-known eateries. In addition to ample seating, good coffee and kiosks, there are also ten restaurants, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment area is the elegant gold hanging decorations, which form an enchanting centerpiece. The thirty golden curtains consist of no fewer than 12,251,200 links and have a total surface area of ​​3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.

In addition to the impressive Eet Theater, the Mall also contains the regional destination for daily shopping thanks to the fresh market Fresh!. Bakery at Robèrt from master Patissier and Meester Boulanger Robèrt van Beckhoven, known for, among other things, 'Heel Holland Bakt' can be found here. The heart of Fresh! is the special kitchen in which the Dutch TV chefs Miljuschka Witzenhausen and Hugo Kennis will give a cooking workshop twice a month. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.

©Jon Israeli

A unique destination

Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, connect, discover new experiences and above all enjoy themselves. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands offers a truly exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.

“We are extremely proud that we can support our retailers in these difficult times by opening our doors anyway. A grand festive opening with all our 280 hotspots is unfortunately not possible, but we hope for a second chance later in the year," says Bart van Twillert, Country Manager The Netherlands.

Although Westfield is a diverse destination in retail, hospitality and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MSVA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this veil is the starting point for a spectacular facade design that brings the new and existing buildings together.

Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. Opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already opened in France, Sweden, Poland and the Czech Republic.

©Jon Israeli

About Westfield Mall of Netherlands

Unibail-Rodamco-Westfield is investing more than €600 million to transform the outdated Leidsenhage shopping center into an international icon for retail. With a floor space of 117,000 m2, Westfield Mall of the Netherlands will offer flagship stores from leading brands, shops from local entrepreneurs and a variety of trendy cafes and restaurants. The center will also house an 11-screen cinema and food market FRESH! The Mall is scheduled to open in the first part of 2021. The ultramodern and fully covered building is a special combination of steel, glass and sustainable technology designed by MVSA Architects in collaboration with the municipality of Leidschendam-Voorburg.

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