PVH Europe HQ: Interior design

The building acts as the brands’ calling card, so our design carefully emphasises the panoramic views whenever possible – for example, at every exit from the elevator. The technical core of the building is therefore placed at the rear, which lacks views, rather than in the centre of the building.

As the top five storeys of the building are used as showrooms, requiring frequent redesigns, the floorplan is flexible. Strategically placed voids allow for connection and communication between the floors.