TAG Heuer HQ – Signy Park Entrance Building

Signy Park is a new destination for business, research and education, occupying a green site between Geneva and Lausanne. With views towards the Alps and the Jura, its remarkable natural setting called for architecture that responds to both its prominent location and its surroundings. Developed by Nemaco, the park's signature entrance building is prominently positioned at the Nyon exit of the A1 motorway, giving it a strong presence from both the road and the park itself.

Approaching Signy Park, visitors encounter a tiered and transparent building that appears to grow from the landscape. Its façades are made almost entirely of glass, giving the compact 2,000 m² building the precision and lightness of a cut gemstone. The glass catches the changing daylight, reflects the sky and shimmers like the waters of nearby Lake Geneva.

Each of the building's four façades has a distinct character. The two long sides are folded: the front façade follows a sequence of regular waves, while the opposite façade features a single, continuous ripple. The shorter sides remain flat, creating a carefully controlled contrast between movement and simplicity.

Thin aluminium layers divide the floors without interrupting the overall transparency of the façades. Together with the floating ceilings, these details reinforce the impression of a light structure with minimal visual weight. The result is an architecture that changes constantly with the daylight, reflections and movement around the site.

The building's architectural character also provides a fitting setting for TAG Heuer's headquarters. Its precise detailing, expressive geometry and contemporary material palette establish a strong identity without relying on applied branding. The headquarters' workplace environment builds on this identity, creating spaces centred on collaboration, concentration and employee wellbeing.