Shoebaloo store PC Hooftstraat
Project information
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Location
PC Hooftstraat, Amsterdam
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Project completion
2018
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Building surface
80 m2
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Client
Shoebaloo B.V.
Fifteen years is a long time in retail. After a decade and a half, our futuristic Shoebaloo flagship store on Amsterdam’s prestigious PC Hooftstraat was due for a refresh. After all, our iconic, cocoon-like space, with its changing colours and 2001: A Space Odyssey overtones, had been much imitated. The once unique design had proven such a trendsetter that it no longer breathed the bold originality it once did. Meanwhile, retail conditions – locally and globally – have undergone enormous changes. Clearly, in more ways than one, it was time for a new concept.
Check out the project page for Shoebaloo store in the PC Hoofdstraat
Shoebaloo store Rotterdam
Project information
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Location
Rotterdam
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Project completion
2006
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Building surface
375 m2
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Client
Shoebaloo B.V.
For Shoebaloo’s Rotterdam flagship, we took one modular organic form, and repeated it with slight variations throughout the long, dark, slightly L-shaped store. The result is a luminous showcase for the brand’s high-end footwear and accessories in an impressively glossy space.
Check out the project page for Shoebaloo store in Rotterdam
Shoebaloo store Maastricht
Project Information
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Location
Maastricht
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Project completion
2012
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Building surface
46 m2
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Client
Shoebaloo B.V.
The third Shoebaloo store occupies a historic building, dating from 1500, in the old town of Maastricht. The challenge was to respect the context – a well-preserved medieval street – while creating the kind of high-impact environment that reflects the Shoebaloo brand. Our solution was to sculpt a spectacular interior landscape, keeping it largely concealed from the street.
Check out the project page for Shoebaloo store in Maastricht
Shoebaloo store Koningsplein 5 & 7-9
Project information
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Location
Amsterdam
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Project completion
2015
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Building surface
80m2
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Client
Shoebaloo B.V.
We created a flagship Shoebaloo store in the heart of Amsterdam consisting of a men’s and a women’s shop next door to each other. Showcasing the high-end shoes as precious objects, our two richly textured environments feature boldly contrasting yet complementary styles.
Check out the project page for Shoebaloo store at Koningsplein
Shoebaloo store Utrecht
Project information
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Location
Utrecht
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Project completion
2012
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Building surface
165 m2
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Client
Shoebaloo B.V.
The Shoebaloo store in Utrecht has a strong family resemblance to the other emporia we have designed for the luxury footwear retailer over the years, and just like the others it also has elements of strong individuality. In this case, the store’s very long, narrow dimensions inspired a floating honeycomb of displays that add width to the space.
