The European Headquarters for Calvin Klein & Tommy Hilfiger, is the start of something big ‚Äď namely, a ‚Äėcampus‚Äô development for Calvin Klein‚Äôs and Tommy Hilfiger’s parent company, PVH. With European HQ for Calvin Klein & Tommy Hilfiger as the cornerstone of the PVH Campus, two more key buildings on the waterfront will complete an unusual three-in-one complex. Given their different focuses and functions, our approach stresses unity in diversity, with three overlapping water-related concepts.
client: Heren 2
user: PVH Europe: Calvin Klein & Tommy Hilfiger
A maritime setting suggests a variety of associations, so to underline the shared yet separate identity of the three buildings, we interpreted it in three different ways. The European HQ Calvin Klein & Tommy Hilfiger building, the first to be completed, has the sleek lines and shiny finishes of a sailing ship. The middle, low-rise building, the social hub of the campus, has a stratified yet flowing form inspired by a waterfall. The third, a high-rise office complex, has a graphic fa√ßade that reflects the movement of waves.
The European HQ are Calvin Klein‚Äôs and Tommy Hilfiger’s public face in Amsterdam, the place where the brand showcases its collections and welcomes clients from all over Europe. Its height and iconic form give the campus an easily recognizable presence and identity, as well as contributing to the new series of stunning landmarks on the IJ waterway. The 12-storey building is designed to house showrooms, offices and a restaurant and is crowned by an impressive roof terrace.
For the smallest of the PVH Campus buildings, the waterfall inspired us‚Äď a poetic meeting of land and water that we wanted to channel in our design. The 125 Danzigerkade building therefore has an organic, stratified form. Its flowing lines and expanses of sensuously curving glass ‚Äėripple‚Äô spectacularly to create the entrance. Spread over four storeys, the 4,500m¬≤ building will function as a central meeting place for all those working on the campus, hence its inclusive horizontal dynamic.
In order to encourage interaction, we designed 125 Danzigerkade as a series of landscapes. At its heart, a beautiful, sweeping atrium with abundant lush greenery will be flooded by daylight. Interweaving sculptural staircases will encourage spontaneous encounters between people. On every floor at the rear of the building, wooden decks and gardens will wrap around the exterior, following the building‚Äôs curves and culminating in a split-level roof terrace with meeting and lounge places, landscaped greenery and even sports facilities.
For the third building in the series, 95 Danzigerkade, we opted to balance with another high-rise volume, albeit of a different stamp. This ten-story structure takes a futuristic turn, with huge asymmetric openings and glass boxes framing eye-popping views of the IJ and the city. Placing these openings on the edges of the building allows the graphic element of the fa√ßade to take centre stage, with its sculptural louvres representing the movement of waves.
Seen from the water, the three buildings create an intriguing rhythm. The angular forms of the European HQ Calvin Klein & Tommy Hilfiger building gradually morph across the fa√ßades into rounded edges and flowing lines. While this building is white, 195 Danzigerkade is black ‚Äď and in the middle 125 Danzigerkade has grey detailing suggestive of rock strata. The gradation of colour helps to give cohesion to the site. Together, the three buildings will provide a full range of services for the campus occupants. Less tangibly, they will also contribute to the high-quality environment by presenting a rich variety of architectural experiences.